Entry & Exit Pages
The tracking of entry and exit pages gives an abundance of information on
how visitors use your website. This information is important for general
traffic as well as for organizing advertising campaigns.
The Knock Knock analytic page labeled as Page Popularity
identifies entry and exit pages.
In General - Entry Pages
Whether a visitor is typing your address into the browser, or clicking
on a link from an external referrer, it is always important for a business
to track the number of customers entering their site through its main
home page. However, many external referrers, or search engines, will
send visitors to your site
through an entry page other than the main page. These links may
come from websites that you were not aware of,
or unexpected search words.
By tracking these entry pages and
the referring sites the visitors came from, your business will have better
information for determining a market you may not have known previously existed.
In General - Exit Pages
Tracking exit pages allows you to determine if there is a specific page that loses
more visitors from your site than others. If there is a high number of exits
from a particular page, especially if this is a main content page, then action
may need to be taken.
Advertising Campaigns
For an advertising campaign, the target entry and exit pages define the beginning
and ending points of that campaign.
To measure
the effectiveness of an advertising campaign, you need to identity the visitors
that are entering on your target entry page. Then you need to measure their
progess toward your target exit page. In between these entry and exit pages
the progress is called engagement, and the amount of engagement determines the
effectiveness of that campaign.
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